Business web marketing solutions were just the tip of the iceberg of a global push to reach more of your target market.
In practice, that means you can sell more of your products to reach a wider audience, more people who are quicker to market to a wider audience.
Yes, a reachable product may have a bit of a reach, but if you can reach a broader audience how do you really sell the product?
Well, some products have reachable by any means necessary.
You have to be able to connect with multiple customers.
This requires a bit more work in getting multiple customers to connect, and figuring out which keywords they liked most.